Company News, Marketing News

Ulta Beauty’s The Joy Project Address Everyone’s Struggle with Negative Self-Talk

Effort begins with training curriculum for the retailer's 53K associates created by best-selling author and motivational speaker Mel Robbins.

Author Image

By: Christine Esposito

Editor-in-Chief

Ulta Beauty is embarking on The Joy Project, a long-term initiative created to “help beauty enthusiasts and consumers at large find, embrace and experience joy.” In partnership with best-selling author, motivational speaker and podcast host Mel Robbins, Ulta Beauty says it is on a critical mission to combat what research found to be the number one obstacle to experiencing joy, your own inner critic. Through The Joy Study, third-party research commissioned by Ulta Beauty, the retailer aims to...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters